At WEGAME 4.0, Oleksandra Radchenko will delve into PUBG: life before and after the release, blamestorming

27 February 2018 At WEGAME 4.0, Oleksandra Radchenko will delve into PUBG: life before and after the release, blamestorming

Head of Research Department at Playtestix Oleksandra Radchenko will be a speaker at WEGAME 4.0 and to tell about PUBG that caused a stir in the gaming community. She will dedicate a presentation to the life before and after the release as well as provide a detailed feedback on the game.

The speaker’s keynote topics are as follows:

  • What singles PUBG out among other shooters and causes addiction to the game?
  • UX layers that retain players: mechanics, emotions. Interconnection and influence on gamer retention.
  • Changes made by the release: exploring statistics and 2017-2018 audience.
  • Reasons for PUBG reaching 67 000 online players at once. Gameplay deconstruction in terms of mechanics. Delving into mechanics existing in the game as well as their advantages.

Oleksandra Radchenko’s portfolio consists of more than 150 projects. She has been engaged in marketing research, business planning, investigation of the target audience and user experience.

Register to WEGAME 4.0 to find out more about PUBG.

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