Erotic CS: GO advertising disappointed Chinese players19 September 2017
Due to the legislation peculiarities in the People's Republic of China, the official Counter-Strike: Global Offensive distributor has just appeared in the country. The intermediary between the Valve company and Chinese players was Perfect World studio, which is the Dota 2 distributor in China as well.
To interest the PRC gamers in one of the most popular shooters in the world, Perfect World developed an unusual advertising campaign. There were posters with naked and slightly dressed girls, painted in the style of the most popular game skins.
This advertisement received a lot of positive feedback from European and American fans, but, unfortunately, many Chinese gamers turned out to be dissatisfied. The reason for the negative reaction was their disappointment, when they discovered there were no naked girls in the game itself.