“I Would Love Ukrainians to Consume Content in Their Native Language,” streamer Alex_D20 about Ukrainian-Language Segment of YouTube07 June 2019
Why does streaming in Ukrainian resemble a hardcore game level? What problems do Ukrainian-language users face on Twitch, and how to solve them? Streamer Alex_D20 told guests of WEGAME 5.0 about these and other nuances.
Oleksandr Dyakivnych (Alex_D20) is the first Ukrainian-language game streamer, whose YouTube channel “Alex_D20 – Let's Play in Ukrainian” has more than 100,000 subscribers. He shares records of streams and let’s plays of different games including simulators, real-time strategies, shooters, quests, adventures, online games, survival horror games, and visual novels.
At WEGAME 5.0, Oleksandr told attendees how he started to develop his channel, what obstacles Ukrainian-language streamers had to overcome, and about the main problem of Twitch.
How the Ukrainian-language game sector of YouTube developed
Alex_D20 noted that the game sector of YouTube is represented by few people that record videos and make streams solely in Ukrainian. All of them work for the sake of the idea rather than fame or money.
Oleksandr started working in this direction when he failed to find a game video in the Ukrainian language back in 2015. Then he began to study the subject and detected that the majority of streamers and YouTube users were making Russian-language content in our country. Therefore, the streamer started working in this direction.
“At that time, any Ukrainian-language game channel had less than 10,000 subscribers. Today this figure seems childish. But at that time, it was considered a great audience, as the main competitor – the Russian-language segment – had 20X and sometimes even 50X more viewers,” the speaker commented.
Today there is a growing number of Ukrainian-language YouTubers and streamers (PaddON, Dobra Divka, Druzhe Mykola) and viewers interested in their products. Besides, the level of bloggers that write in the Ukrainian language has improved over the last several years – this relates to not only game channels but also other themes.
Main problems of Ukrainian-language YouTubers
Ukrainian streams are easy to find through Google and the users that look for the Ukrainian content influence its popularization. When the user follows the link to the Ukrainian video, YouTube will be offering similar videos in the future.
“If you support any Ukrainian-language streamer or YouTuber by watching their video, you will contribute to the growth of the Ukrainian-language segment. I would love Ukrainians to consume content in their native language,” Alex_D20 said.
The speaker advises those who want to become popular and make money on Ukrainian-language streaming to wait a little while enthusiasts are bringing this segment to the new level. Currently, sponsors and industry companies have little interest in such content, and the latter develops only thanks to donations paid by enthusiasts.
“If you are planning to deal with Ukrainian-language content, you should be aware that this is the hardcore level in the game. You have to be ready to all possible surprises and pitfalls,” the streamer warned.
The popularization of Ukrainian-language content on Twitch
Alex_D20 started from videos but now he is passionate about streams despite the fact that this segment is in its early stage of development on Twitch. Just several months ago, the website offered the long-anticipated tag “Ukrainian language”, which users had been asking to create for several years.
It was the first important step to develop Ukrainian streaming at a new level. However, the situation has not changed fundamentally and Twitch has not added the Ukrainian version of the website.
“Please, do not be so critical to the Ukrainian-language content! It is developing and your support is very important. Of course, criticism is also needed, but let it be constructive,” Alex_D20 addressed the audience.