How does one organize an eSports tournament? Presentation from Pavlo Kovalenko at WEGAME 3.018 May 2017
First day of WEGAME 3.0 presentations has been notable for the speech from Pavlo Kovalenko, the founder of Anima Unity eSports organization. Speaker shared his opinion on organization of eSports tournaments and gave advices to beginners. We’ve prepared the brief material summarizing his presentation in order to introduce the topic to WEGAME portal readers.
Before the start of the tournament preparations, one has to decide upon the format applied within the cyber tournament. It’d be easier and cheaper to choose online, but LAN events are far more upscale and can generate huge revenue. The most preferable and popular option would still be the mixed type of the game combining an online qualification round together with offline final.
Speaking of a team, expert told that it should include at least 3 specialists. Thus, a social media marketer, a judge, and a writer are a must. The judge would be a competent person when it comes to the chosen eSports event, in order to evaluate players’ results. This professional would be perfect to contact an eSports community.
Moviemaker would be a great addition to the team as well, benefiting the next aspect of the tournament that organizers have to keep in mind, namely the media coverage. Before, during and after the event, it’s necessary to create as many related content as possible, which would attract the audience, increase its interest, bringing in sponsors and partners.
Format of the media coverage includes:
When all of the abovementioned components and organizational issues are addressed, one can start searching for sponsors. Focus on this at the end stage, as you have to provide the prearranged data in order to demonstrate that the project is lucrative. Sponsors of the cyber sports tournaments are generally aiming for PR goals. Think of the convenient advertising offers in advance (branding, sponsorship content, SMM support etc.)